The main task of DemoArtStation was to completely redesign a business website with e-commerce elements. This project turned out to be more complex than initially anticipated. While the visual aspect posed no problem, the UX of the website had to be modified multiple times to meet the client's requirements. The visual part of the website was intended to reflect the company's core business, which is the production of a wide range of blinds, shades, mosquito nets, and awnings.
Additionally, the design drew inspiration from the company's newly developed branding and color schemes. As a result, a fairly clean, minimalist, and linear design was achieved. Throughout the project, various types of lines were incorporated as a direct reference to blinds. These lines served to divide sections and highlight important elements for the user. The entire project was executed in the company's corporate colors: the primary color being a vibrant pink (#E40055), which was used for headings, call-to-action buttons, and section delineation on certain subpages. The secondary colors consisted of black (#000000) and gray (#626A6E), employed for paragraphs, section headers, or unselected options. Only one font, Poppins, was used in the project, with its different variants complementing various sections of the website.
Despite being a business-oriented page, the overall design aimed to maintain an e-commerce character. The website boasted numerous functionalities that helped users customize their desired products. It included a user registration and login system, along with a product configurator located on one of the subpages. The configurator enabled users to personalize their blinds or shades by selecting different options such as dimensions, colors, and installation methods. Another noteworthy feature was the CMS (Content Management System), which allowed easy content management, customization of the default payment method, access to order history, and management of the shopping cart.